Inspiring the Next Generation: Celebrating Girls in Aviation Day

Hello, my friends, and welcome to Educated Marketing Decisions, your monthly dose of practical marketing strategies tailored to the aviation industry! 

Aviation has long been an industry of pioneers, from Amelia Earhart to modern-day female pilots, engineers, and executives. However, women remain significantly underrepresented in aviation careers, making initiatives like Girls in Aviation Day crucial in shaping the future of the industry.

Celebrated annually in September and spearheaded by Women in Aviation International (WAI), Girls in Aviation Day (GIAD) aims to inspire young women to explore opportunities in aviation and aerospace. Through hands-on events, mentorship programs, and educational activities, this global initiative provides a gateway for future aviators, mechanics, air traffic controllers, and aviation executives.

Why Girls in Aviation Day Matters

The aviation industry is experiencing a workforce shortage, and diversifying talent is essential for long-term sustainability. Despite the strides made, women still represent only about 6% of pilots and 3% of aviation maintenance technicians globally. Encouraging young girls to consider aviation careers not only promotes gender equality but also strengthens the future workforce with fresh perspectives and innovation.

How Aviation Businesses Can Support GIAD

As a digital marketing agency specializing in aviation, Becks and the Jets recognizes the importance of promoting diversity and inclusion in the industry. Here’s how aviation businesses can actively support Girls in Aviation Day:

1. Host an Event – Partner with local aviation schools or organizations to offer hands-on experiences like cockpit tours, maintenance workshops, or air traffic control demonstrations.
2. Promote Awareness – Use social media and digital marketing to highlight female role models in aviation, share success stories, and showcase career opportunities for young women.
3. Mentorship & Scholarships – Support mentorship programs and scholarships that encourage young girls to pursue aviation careers.
4. Collaborate with Schools – Engage with local schools and universities to introduce aviation-related programs and career paths to young students.
5. Feature Women in Aviation – If your business employs women in key roles, showcase their journeys through blog posts, videos, or interviews to inspire the next generation.

The Role of Marketing in Promoting Diversity

At Becks and the Jets, we understand that effective marketing plays a vital role in shaping industry narratives. Through targeted campaigns, aviation businesses can highlight their commitment to diversity and attract a broader talent pool. Whether through social media storytelling or engaging video content, we help aviation brands amplify their message and connect with future leaders.

Girls in Aviation Day is more than a celebration—it’s a call to action. The future of aviation depends on fostering an inclusive environment where young women feel encouraged to pursue their passion for flight. By investing in outreach, education, and marketing efforts, the industry can ensure that the next generation of aviation professionals includes more talented women ready to soar.

If you enjoyed this, consider subscribing to the Educated Marketing Decisions newsletter to be notified of future articles. And, of course, if you found value in what you read, please share it with your aviation network. 🙏

If you’d like help with your marketing, send us a message—we’d love to support you! 🤩

Rebekah Knaster Founder of Becks and the Jets LLC

Resources

For more information and ways to get involved with Girls in Aviation Day, check out these resources:

• Women in Aviation International (WAI): https://www.wai.org/giad
• Institute for Women of Aviation Worldwide: https://www.womenofaviationweek.org/
• Aviation for Girls Magazine (WAI publication): https://www.wai.org/aviation-girls-magazine
• soFLY https://soflywai.org/ https://soflywai.org