Hello my friends and welcome to Educated Marketing Decisions, where I share marketing strategies tailored to the aviation industry.

NBAA BACE is not just another trade show. It is one of the biggest business aviation events of the year, and in 2026 it will take place October 20–22 in Las Vegas. Tha...

Hello my friends and welcome to Educated Marketing Decisions, where I share practical marketing insights tailored to the aviation industry.

Over the past 90 days, I’ve been closely involved in managing an aviation focused LinkedIn strategy centered around one simple idea: consistent visibility b...

Hello my friends, and welcome to Educated Marketing Decisions, where I share practical marketing insights for the aviation industry.

For years, aviation companies have focused heavily on search engine optimization, commonly known as SEO. The goal was simple: rank higher on Google, appear in sear...

Hello my friends and welcome to Educated Marketing Decisions, where I share marketing insights, ideas, and strategies tailored specifically for the aviation industry.

Today I want to talk about something I see constantly in aviation marketing, especially after major trade shows, conventions, and...

Hello my friends and welcome to Educated Marketing Decisions, where I share marketing insights, ideas, and strategies tailored specifically for the aviation industry.

One reality many aviation companies still underestimate is this: Your digital presence is no longer simply a marketing functio...

Hello my friends, and welcome to Educated Marketing Decisions, where I give you marketing ideas and insights tailored to the aviation industry.

Today, I want to talk about one of the biggest marketing problems I see in aviation and almost everyone is doing it.

Every aviation company says the sa...

Hello, my friends, and welcome to Educating Marketing Decisions, where I publish ideas within the aviation industry.

Let’s talk about something most people avoid until it’s right in front of them: retirement. For years, the traditional idea looked like this: step down, slow down, disappear. Maybe a...

Hello friends, and welcome to Educated Marketing Decisions, where we give you insight and marketing ideas for the aviation industry.

Let’s get straight to it because this shift is already happening, whether the industry is ready or not. You are no longer speaking directly to your client. AI is now ...

Hello my friends, and welcome to Educated Marketing Decisions, where we bring practical marketing insights tailored to the aviation industry.

The Wake Up Call: AI Is Already Taxiing

Let’s be clear, AI isn’t coming someday. It’s already sitting in your hangar, your inbox, and your competitors’ l...

Hello my friends, and welcome to Educated Marketing Decisions, where we share practical marketing insights tailored to the aviation industry.

The big topic right now and impossible to ignore: Fuel prices are spiking due to global conflict. Clients are seeing higher quotes. Operators are adding s...

Hello my friends, and welcome to Educated Marketing Decisions, where we explore practical marketing insights tailored to the aviation industry.

In B2B industries like aviation, marketing is often treated as a technical function. We talk about website optimization, trade show visibility, email ca...

Hello my friends, and welcome to Educated Marketing Decisions, where we bring practical marketing insights tailored to the aviation industry.

Let’s address something that’s already happening inside your customers’ decision process. They’re no longer just Googling. They’re asking AI. And AI is answe...

Hello my friends, and welcome to Educated Marketing Decisions, where we share practical marketing insights tailored to the aviation industry.

When ChatGPT introduced ads, it confirmed that visibility inside AI had entered the same economic model that defined search engines for the past two decad...

Hello, my friends, and welcome to Educated Marketing Decisions, your dose of practical marketing strategies tailored to the business aviation industry.

In aviation, change is constant, companies merge, markets shift, leadership turns over. But here’s what stays with you: your personal brand. It’...

Hello my friends, and welcome to Educated Marketing Decisions, where we share practical marketing insights tailored to the aviation industry.

For years, visibility meant one thing: ranking on Google.
You played the game with keywords, backlinks, metadata, and patience.

But the rules have changed.
...

Hello my friends, and welcome to Educated Marketing Decisions, where we bring practical marketing insights tailored to the aviation industry.

In aviation, we often talk about precision, compliance, and safety but in the digital marketing space, the same principles apply. Your email campaign analyti...

Hello, my friends, and welcome to Educated Marketing Decisions your monthly dose of practical marketing strategies tailored to the aviation industry!

December might be the end of the calendar year but in aviation and business, it’s just another chance to climb higher. At Becks and the Jets, we work...

Hello, my friends, and welcome to Educated Marketing Decisions your monthly dose of practical marketing strategies tailored to the aviation industry!

As we approach Thanksgiving, we’re reminded of the value of gratitude not just in our personal lives, but in business, too. At Becks and the Jets, we...

Hello, my friends, and welcome to Educated Marketing Decisions your monthly dose of practical marketing strategies tailored to the aviation industry!

If you're in aviation and not planning to attend NBAA BACE 2025 in Las Vegas this October (Oct 14–16), you’re not just skipping an event you’re missi...

Hello, my friends, and welcome to Educated Marketing Decisions, your monthly dose of practical marketing strategies tailored to the aviation industry! 

Aviation has long been an industry of pioneers, from Amelia Earhart to modern day female pilots, engineers, and executives. However, women remain s...

Hello, my friends, and welcome to Educated Marketing Decisions, your monthly dose of practical marketing strategies tailored to the aviation industry!

The aviation industry thrives on innovation, trust, and visibility. For businesses ranging from MROs to charter companies and manufacturers, Nationa...

Hello, my friends, and welcome to Educated Marketing Decisions your monthly dose of practical marketing strategies tailored to the aviation industry.

We’ve all had one of those moments:
You casually mention something out loud never type it, never search it and suddenly it’s showing up as an ad on I...

Hello, my friends, and welcome to Educated Marketing Decisions, your monthly dose of practical marketing strategies tailored to the aviation industry!

Last year, I conducted a poll asking, "What's the biggest issue you face in Aviation MRO today?" The overwhelming response 60% was "Finding skilled ...

Hello, my friends, and welcome to Educated Marketing Decisions your monthly dose of practical marketing strategies tailored to the aviation industry!

In aviation, we often think distance is our business after all, our entire industry is built around connecting people and cargo across it. But when i...